{"id":100239,"date":"2018-10-05T08:00:02","date_gmt":"2018-10-05T12:00:02","guid":{"rendered":"http:\/\/zachary-jones.com\/zambombazo\/?p=100239"},"modified":"2019-11-26T14:16:26","modified_gmt":"2019-11-26T18:16:26","slug":"espacio-publicitario-atrapalo-argentina","status":"publish","type":"post","link":"https:\/\/zachary-jones.com\/zambombazo\/espacio-publicitario-atrapalo-argentina\/","title":{"rendered":"Espacio Publicitario: Atr\u00e1palo: Visita la Tierra"},"content":{"rendered":"\n<div data-fullscreen=\"disabled\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"vimeo\" data-reset-after-played id=\"arve-vimeo-132337752\" style=\"max-width:1100px;\" class=\"arve\">\n\t<div class=\"arve-inner\">\n\t\t<div style=\"aspect-ratio:500\/281\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n\t\t\t<div class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/div>\n\t\t\t<iframe allow=\"accelerometer &apos;none&apos;;autoplay &apos;none&apos;;bluetooth &apos;none&apos;;browsing-topics &apos;none&apos;;camera &apos;none&apos;;clipboard-read &apos;none&apos;;clipboard-write;display-capture &apos;none&apos;;encrypted-media &apos;none&apos;;gamepad &apos;none&apos;;geolocation &apos;none&apos;;gyroscope &apos;none&apos;;hid &apos;none&apos;;identity-credentials-get &apos;none&apos;;idle-detection &apos;none&apos;;keyboard-map &apos;none&apos;;local-fonts;magnetometer &apos;none&apos;;microphone &apos;none&apos;;midi &apos;none&apos;;otp-credentials &apos;none&apos;;payment &apos;none&apos;;picture-in-picture;publickey-credentials-create &apos;none&apos;;publickey-credentials-get &apos;none&apos;;screen-wake-lock &apos;none&apos;;serial &apos;none&apos;;summarizer &apos;none&apos;;sync-xhr;usb &apos;none&apos;;web-share;window-management &apos;none&apos;;xr-spatial-tracking &apos;none&apos;;\" allowfullscreen=\"\" class=\"arve-iframe fitvidsignore\" credentialless data-arve=\"arve-vimeo-132337752\" data-lenis-prevent=\"\" data-src-no-ap=\"https:\/\/player.vimeo.com\/video\/132337752?dnt=1&amp;app_id=122963&amp;transparent=0&amp;title=1&amp;byline=0&amp;portrait=0&amp;autoplay=0\" frameborder=\"0\" height=\"618.2\" loading=\"lazy\" name=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox allow-forms\" scrolling=\"no\" src=\"https:\/\/player.vimeo.com\/video\/132337752?dnt=1&#038;app_id=122963&#038;transparent=0&#038;title=1&#038;byline=0&#038;portrait=0&#038;autoplay=0\" title=\"Atr\u00e1palo - \u201cVisita la Tierra\u201d\" width=\"1100\"><\/iframe>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\t\n\t<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/zachary-jones.com\\\/zambombazo\\\/espacio-publicitario-atrapalo-argentina\\\/#arve-vimeo-132337752\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/player.vimeo.com\\\/video\\\/132337752?dnt=1&app_id=122963&transparent=0&title=1&byline=0&portrait=0&autoplay=0\",\"name\":\"Atr\\u00e1palo - \\u201cVisita la Tierra\\u201d\",\"thumbnailUrl\":\"https:\\\/\\\/i.vimeocdn.com\\\/video\\\/557383538-e37da090ccedaeb88d920ec5dbedb898ac8fa4269ebfbaa3ec5dac53e6f4f61a-d_295x166?region=us\",\"uploadDate\":\"2015-07-01T11:03:12+00:00\",\"author\":\"Intricate\",\"duration\":\"PT1M30S\",\"description\":\"Variante de la serie de spots \\u201cVisita la Tierra\\u201d para Atr\\u00e1palo, con la agencia  Double You y dirigidos por Daniel Feixas.\"}<\/script>\n\t\n<\/div>\n<p><a href=\"https:\/\/zachary-jones.com\/zambombazo\/tag\/espacio-publicitario\/\"><em>Espacio Publicitario<\/em><\/a>, una actividad en la que vemos anuncios con el objetivo de desarrollar nuestras competencias ling\u00fc\u00edsticas y medi\u00e1ticas. Este anuncio de Atr\u00e1palo se dirige a un p\u00fablico muy peculiar: \u00a1a los seres del espacio exterior!<\/p>\n<p>Temas: El viaje, Las maravillas del planeta Tierra<\/p>\n<hr \/><p><em><a href=\"https:\/\/zachary-jones.com\/zambombazo\/wp-login.php?action=register\"><strong>Become a member<\/strong><\/a> of Zambombazo today to gain access to this member-exclusive teaching activity plus thousands of other Spanish classroom activities on a wide variety of topics!<\/p><p>Already a member? <a href=\"https:\/\/zachary-jones.com\/zambombazo\/login\/\"><strong>Log in<\/strong><\/a> to access this activity.<\/em><\/p><hr \/>\n\n<h4>An\u00e1lisis: Mensaje adaptado al p\u00fablico<\/h4>\n<p>Este anuncio se ha adaptado a su &#8220;p\u00fablico objetivo&#8221;, los seres del espacio exterior, de varias maneras. Para empezar, el anuncio incluye subt\u00edtulos en su idioma desconocido. Adem\u00e1s, habla desde una perspectiva que ser\u00eda m\u00e1s entendible para su p\u00fablico, empezando con el contexto universal (&#8220;A solo cinco a\u00f1os luz de Alfa Centauri&#8221;), despu\u00e9s global (&#8220;desde lejos parece azul&#8221;) antes de hablar de las cosas m\u00e1s locales, que para el turista gal\u00e1ctico podr\u00edan ser desconocidos.<\/p>\n<p>Tambi\u00e9n incluye una comparaci\u00f3n cultural (&#8220;tit\u00e1nicas construcciones tan sorprendentes que algunas te parecer\u00e1n cosa vuestra&#8221;). Utiliza varias met\u00e1foras espaciales como &#8220;flotar ingr\u00e1vidos&#8221; y &#8220;la vida transcurre a la velocidad de luz&#8221;.<\/p>\n<p>De manera interesante, la campa\u00f1a alude a que a veces la gente de otros lugares puede parecer &#8216;peculiar&#8217; o &#8216;extra\u00f1a&#8217; a primera vista. Tambi\u00e9n las diferencias sutiles (&#8220;de gran variabilidad gen\u00e9tica&#8221;) pueden pasar desapercibidas.<\/p>\n<h5>Unidades did\u00e1cticas relacionadas<\/h5>\n<ul>\n<li><a href=\"https:\/\/zachary-jones.com\/zambombazo\/travel-vacation\/\">El viaje y las vacaciones<\/a><\/li>\n<li><a href=\"https:\/\/zachary-jones.com\/zambombazo\/environment-nature\/\">El medio ambiente y la naturaleza<\/a><\/li>\n<li><a href=\"https:\/\/zachary-jones.com\/zambombazo\/space-exploration\/\">La exploraci\u00f3n espacial<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Este anuncio de Atr\u00e1palo se dirige a un p\u00fablico muy peculiar: \u00a1a los seres del espacio exterior! Pero, \u00bfc\u00f3mo se ha adaptado a este destinatario tan \u00fanico?<\/p>\n","protected":false},"author":4,"featured_media":101452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[62],"tags":[9,198,543,668,491,478,169],"class_list":["post-100239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-argentina","tag-espacio-publicitario","tag-exploracion-espacial","tag-extraterrestres","tag-medio-ambiente","tag-vacaciones","tag-vosotros","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/posts\/100239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/comments?post=100239"}],"version-history":[{"count":0,"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/posts\/100239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/media\/101452"}],"wp:attachment":[{"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/media?parent=100239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/categories?post=100239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zachary-jones.com\/zambombazo\/wp-json\/wp\/v2\/tags?post=100239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}